Welcome to Website Design 24
With an experienced team of over 30 website designers and SEO technicians, we are ideally placed to deliver low-cost business solutions that bring tangible returns on investment.
We are a highly experienced team who up until this point have worked directly with brands and agencies to develop digital solutions. With the launch of Website Design 24, we are looking to work with clients directly, using our vast knowledge and expertise to help businesses realise their true online potential.
From single page solutions through to corporate online shops, microsites, mobile Apps and Search Engine Optimisation programmes; Website Design 24 delivers high quality business solutions without the high agency costs.
With websites starting from as little as £295.00, all our packages include full website and logo design, a Content Management System (CMS) to update your website, flexible payment options, domain registration, business hosting for the first year, a dedicated Account Manager and full technical support.
The name might be new, but the team have years of experience working with some of the biggest brands and agencies throughout the UK and overseas.
Our Packages Include:
UK ‘leads the world’ in e-commerce
The UK has been labelled the world’s most internet-based economy with online businesses accounting for 8.3 per cent of the national income. The new figures, compiled by researchers at the Boston Consulting Group, found that the UK’s “internet economy”, which accounts for a higher percentage of the country’s overall economy than any other G20 nation, was worth a staggering £121 billion back in 2010. The lofty internet-based revenues, which equate to more than £2,000 per British resident, saw the web responsible for a larger proportion of the UK’s economy than the healthcare, education and construction sectors. Expected to continue its rapid growth at a rate of 11 per cent a year, the BCG findings have suggested that a massive 13.5 per cent of all retail purchases in the UK were made online in 2010, a figure which is expected to rise to 23 per cent by 2016.
Is your marketing moving with the times?
A new buzz word hit the marketing landscape in 2011 known as “Branded Content”. Essentially Branded Content is exactly what it says on the tin; it’s where the Brand is positioned at the forefront of all Marketing Communications. Gone of the days where all communications are offer led; discount here, sales there, buy now etc; to something that will please all marketing people, academics and Brand Directors; brand led marketing. Up until the point where markets and customers became so price sensitive, quality marketing led with a brand message or truth that instilled a sense of value, loyalty, familiarity and ownership. However, as the financial crisis hit, the defining truths of a brand were often lost to quick fix discounts, hard hitting sales offers and price war marketing. 2011 began to see a shift back to Branded Content with brands such as Apple leading the way. As has always been the case with Apple, their marketing was led by beautiful product design, packaging, functionality, technology, innovation and a lifestyle for which to aspire. Apple have never focused on price; instead choosing to focus on the emotive principles and core values of their brand offering as a defining attribute in the buying behaviour of their customers. Statistically, Branded Content shows increased customer retention and an awareness of brand principles, messages and products which ultimately leads to brand loyalty; something that every business should aspire to.
What makes a great website?
Of course this is a very subjective question as each and every one of us will have a different opinion. However, there is a fundamental question that can be asked. “You have landed on a website and find yourself browsing around it, but why have you stayed?” It could be the highly designed graphics, the use of colour, an abundance of content or the high level of interaction and ease of use; it could of course be all of these. We at Website Design 24 have been doing this long enough to know that there are some simple steps that can be taken to achieve a great website. Not all of this comes from stuff we have learnt in text books and lecture theatres; most of it is just good old fashioned common sense. Content: The content of a website not only lures customers in, but it’s also the main attraction of today’s search engines. Text that is original, informative and full of topic related words (or key words) will keep customers entertained, informed and interactive, enticing them to come back time and time again. The same is true of the search engine spiders. Indeed, statistically, 62% of total web impressions are a direct result of on page content. Rule of thumb - if you get bored reading your website, chances are your audience is too. Interaction: Thanks to the advances in the digital landscape, we as a society crave information and real time communication. Websites have the capability to share everything with their users through a range of channels. Creating external networks that expand beyond a website allows for greater diversity and opportunity. Rule of thumb - Use your website as your central communication hub; promote latest site features, go open source, design an interactive newsletter, start a blog; the possibilities are endless. Accessibility: It’s very easy to get wrapped up in the latest techy trends and assume that everyone is on the same boat. However, put all your online eggs in one basket and the cracks will begin to show. Good websites should run and function smoothly through all platforms including dial up and broadband. Large graphics files and an abundance of flash will not only make the site look cluttered, but increase the loading time of the site, especially for those that are still operating via dial up. Rule of thumb - Use graphics for graphics and text for text. Don’t be tempted to use graphics based text for titles or statements. Sometimes less really is more. Appearance: Like your brand and anything else that is in the public domain, your website helps to set the tone of public perception. It is widely acknowledged that websites which are hard to navigate, cluttered in their appearance and poor in content reflect badly on the business as a whole. Websites fall broadly into two categories; practical and emotional. Practical websites are those that are information based and conservative in their appearance whereas emotional websites tend to be more design led, focusing on aesthetics. However, both share a common thread; functionality. Rule of thumb - Do not underestimate the importance of your website; make sure that it is designed and built with your target audience in mind. Keep content easily accessible with all important information appearing “above the fold”. (content above the base of the screen before any scrolling is required). Navigation should provide a customer journey, guiding them to information, immersing them in your brand and encouraging further contact with your business.